Meet Chanelle Martin, Director of Programmatic Consulting at Samba TV, who has seen remarkable success in the ad tech industry.
With a background in marketing and advertising, Chanelle’s journey led her to discover her passion for programmatic advertising. Her career flourished as she took initiative, solved problems, and sought out new challenges.
When Chanelle joined Samba TV, she was drawn to the company’s intriguing culture and the opportunity to make a difference. Managing the U.S. Programmatic Consulting team, she provides strategy recommendations to clients and supports them through activations. Chanelle takes pride in her recent project of creating best practices one-sheeters that streamlined client communication and saved time.
Working in the ad tech industry excites Chanelle due to its fast-paced and ever-evolving nature. However, as a woman in tech, she faced moments of imposter syndrome and felt underrepresented. To overcome these challenges, she reminds herself of her achievements and strives to be a role model for other women.
For those aspiring to pursue a similar career path, Chanelle advises seeking internships in college and continuously learning and networking in the industry. Living abroad in London was a transformative experience for Chanelle, offering personal growth, cultural exposure, and lasting friendships.
Currently, she’s engrossed in “Kindred” by Octavia E. Butler and eagerly waiting for the release of part two of “The Lincoln Lawyer” on Netflix. Chanelle’s inspiring journey exemplifies the power of seizing opportunities and pushing boundaries in the dynamic ad tech world.
