In response to escalating global uncertainty, economic volatility, and technological disruption, Dr. Orlando Olumide Odejide has released a new book titled RUDE: Random + Unpredictable + Dynamic + Entropic, presenting a modernised approach to enterprise risk management.
This framework challenges conventional risk models by emphasising that today’s organisational risks are often random in their emergence, unpredictable in their spread, dynamic in their impact, and entropic in their potential to destabilise systems — properties that linear, rigid models fail to adequately capture. Dr. Orlando argues that modern risks are deeply interconnected rather than isolated events, requiring organisations to adopt agile, anticipatory, and system-aware strategies to handle uncertainty effectively.
The book outlines practical methodologies for leaders to move beyond reactive “firefighting” towards proactive resilience building. Drawing from extensive industry experience, Dr. Orlando lays out how risks — including financial shocks, cyber threats, operational disruptions, governance failures, cultural breakdowns, regulatory pressures, and cascading global crises — can be identified, assessed, prioritised, mitigated, and monitored.
He demonstrates how organisations can integrate adaptive thinking and structured analysis to navigate a landscape where change is constant and disruptions emerge without warning.
Released at a critical juncture for global business, RUDE offers a timely alternative to outdated risk-management doctrines. Its value extends beyond traditional risk officers, appealing to CEOs, policymakers, entrepreneurs, and leaders across sectors who must guide institutions through unpredictable times.
The book underscores the necessity for strategic foresight, organisational agility, and robust governance frameworks to safeguard operations and enable growth under uncertainty.
Dr. Orlando Olumide Odejide — Founder and CEO of Transformation College of Business and Technology (TCBT) and Dr. Orlando Global Services, with a background in business transformation, technology solutions, ISO standards, project and organisational management — continues to advance institutional capacity building across Africa and beyond. With RUDE, he delivers a vital resource designed to help organisations rethink risk, build resilience, and thrive despite volatility.
